Chief Executive Officer of Group Lotus PLC, former Global Sales and Brand Director at Ferrari S.p.A.
My core ability is to market a product, to sell it. I enjoy sharing, with a passion, my enthusiasm for the product with the customers. One constant factor I have brought to all my different jobs is my ability to focus on the job at hand. As soon as a decision is made and a plan defined, I will set to work with extreme focus. Rarely will I drift off to the left or to the right. What is also important is my sense of motivation to reach a target. Ambition is not the right word for it. I’m not really all that ambitious. It’s about the goal in itself. Focus, coupled with motivation and purposefulness, plus, perhaps, my ability to motivate others to believe in an idea – I think these are the reasons for my success so far.
Dany Bahar’s Esprit has been taken out of reception and he has just jumped in it and driven down Potash Lane.
New Lotus models temporarily on hold

EXCLUSIVE! Lotus suspends much of its new model development - including the new Esprit - as owner Proton enters a ‘lockdown’ period

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2012 Salon De L’Automobile, Geneva